Pre-pandemic, Lukas Arnold ’17 was performing at a New York City comedy club’s open mic when another performer gave him a tip: Get on TikTok.
“‘Just make videos,’ he told me. ‘It’s a great way to develop a following,’” Arnold recalls. He didn’t immediately heed the advice, but when the pandemic shut down the stand-up scene, Arnold gave it a shot.
He never expected that one of his very first videos — about the hit documentary Tiger King — would go viral.
“I did a sketch where I imitated different celebrities and characters auditioning to play [animal rights activist and Tiger King personality] Carole Baskin,” he says. “I did a bunch of impressions of people saying ‘Hey, all you cool cats and kittens’ — just that one line — and that did pretty well.”
“Pretty well” is putting it mildly. Arnold’s video — which includes spot-on impressions of popular characters such as Obi-Wan Kenobi (from the Star Wars franchise), Severus Snape (from the Harry Potter series), Donald Duck and others — got hundreds of thousands of likes and continued to rack up views after Netflix’s official TikTok account commented on his video, praising his impression of Ron Swanson (from Parks and Recreation).
“That got me thinking, ‘I need to put more energy into this,’” recalls Arnold, his face lighting up as he thinks back to that moment.
Steadily, his followers increased. “I started doing more impression videos, and it just skyrocketed. I hit a million followers the day after Thanksgiving [in 2020].”
FINDING COMMUNITY
“I’ll say it once, and I’ll have to say it again,” Arnold says in a sassy tone, recording a TikTok video in front of his bathroom mirror. “None of you can give me an ethnic mix that’s a challenge to make a nickname out of. … Someone wrote in who’s half Korean, half Quebecois — you’re a kimcheese curd. Next!”
Thousands of TikTok commenters shared their multiethnic backgrounds, hoping Arnold would come up with a new “ethnickname” for them as well.
“It started with a one-off joke,” says Arnold, whose father is Jewish and whose mother is English and Sudanese. “Why is it that half-Jewish, half-Italian people call themselves ‘pizza bagels’ when they could more creatively call themselves ‘matzarella sticks’? And then people just started commenting, ‘Oh, can you do me? I’m half this and half that.’” Arnold posted more videos, turning the idea into a miniseries and bringing together a community of followers who can relate to his multiethnic and mixed race experience.
Lukas Arnold performing at Greenwich Village Comedy Club
“My natural comedic style is fairly autobiographical,” he says. “Anything that comes up that’s interesting, I tend to write down and then draw from it.”
Arnold now has more than 2.4 million followers on TikTok. His videos range from quick puns or celebrity impressions (some as short as 6 seconds) to longer musings about random life encounters. In one video he asks, “Hey, why are there no cute conspiracy theories? All conspiracy theories are way too intense; they’re like, ‘The Earth is flat!’ or ‘The elections are rigged!’ … I would love it if someone tried to convince me that Aztecs invented the cannoli!”
In addition to his autobiographical content, Arnold has also developed longer sketch series that require some research. In his series “How I think women’s clothing sizes began,” for example, Arnold plays two characters: a devil who is constantly seeking new ways to torture women via fashion, and his devious minion, Jenkins, who concocts ideas for inconsistent sizing, noninclusive styles, poorly constructed designs and more.
The idea came to him when he was trying to buy women’s leggings online for a Halloween costume and became frustrated by inaccurate sizing. “The more I looked into it, the more it seemed confusing by design,” he says. “I was like, ‘Who the hell thought of this?’ And it made me imagine this sort of fiendish, Gollum-like dude in a corner of the room thinking up all of these ways to make shopping for clothes more difficult for women. It just came to me so quickly.”
He’s taken the opportunity to use his platform to promote brands that defy these common fashion pitfalls. “I started doing branded posts as Jenkins for Snag, a clothing brand that is women-owned, women-run and environmentally friendly, and that was really cool,” he says.
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